10/20 at 12:00 pm ET
For the Brilliant Professionals Who Know How Capable They Are Yet Keep Underselling Themselves in the Big Moments
Stop Underselling Yourself: Own Your Worth at Work, with Clients & Beyond
Learn how to build a
strategic career and leadership narrative
that gets you paid your worth,
in language that leadership notices.
But there's a voice in your head that says you're not senior enough to be the strategic thinker who belongs in that room (even though you've been doing exactly that work for years).
So you take on more. Because everybody depends on you, because you always deliver, and so, they keep loading you up - and you let them.
You secretly fear - if you're not the one doing everything and always showing up as the capable leader who "has it all together," they might figure out they don't need you.
I call that "proving" energy instead of "peer" energy. Proving means you're always chasing being approved or trying to prove yourself capable of a job you're already qualified for.
This reputation that you've built has served you well, being the go-to person when a problem needs to get solved, when something needs to happen or when somebody needs to make a tough call. UNTIL you walk into conversations about your own value. You know leadership sees you as someone who's capable and they keep loading you up with more work, while the promotions go to someone else.
And you keep delivering because it's what you've always done, and it's exactly why you're continuing to hit a ceiling while working harder.
You're building the case to keep you useful by how much you can carry but the career conversation you really want to have is what's next for you and to get the answer you want. This is the high achiever trap you don't even know you're stuck in.
Underselling doesn't feel like underselling while you're doing it.
It can show up like this:
In your review, your biggest win of the year becomes "that was a team effort" or bolstering your team's wins and not doing the same for yourself
With a client, you say your rate and follow it right away with "but I'm flexible on it" or give an immediate discount
Someone asks what you do and you give them your job title and a list of responsibilities or what you "oversee"
You describe the call you made, the problem you solved, or the thing you kept from falling apart as "just doing my job"
You rehearsed your negotiation script and ask before the meeting, and froze during the conversation
And it matters more than it feels like it does, because the people deciding your salary, your promotion, and whether a client says yes are working from either the story you handed them, or what they absorbed on their own.
Hand them reasons why you're crucial where you are now and you'll get valued as a mid-level worker, not the strategic thinker and leader you actually are.
That's exactly what we're going to change in this workshop.
WHAT YOU'LL LEARN
The 4 shifts that took me from $25K to $300K in just 8 years
And my RIIO framework, which you'll use on your own career story, so you leave with language you can use this week
How To Ask for What You Want Without The Anxiety
There's a window of tolerance in your nervous system, and that's where things feel safe and when you go beyond that, the fears and doubts creep in, so you'll stay small and safe.
So when you become more visible at work, or you're about to ask for more money, most rooms don't get the confident version of you. They get the survival version. We'll start with the 90-second reset I use before every high-stakes conversation, so you can enter the room as the regulated, confident leader you already are.
Create your personal power stories that get the attention of senior leaders because the people who get the opportunities aren't the ones working the hardest, they're the ones who know how to articulate their value and make sure their name and capabilities walk into the room before they do.
Discover my proven RIIO method, the four questions I use to create the story that gets you paid.
We will be running your own stories through it live together, so you can immediately use these in your next conversation.
Identify the number one limiting belief that you're carrying and don't even know is currently keeping you from being seen and noticed by leaders or your potential clients.
Sometimes you can do everything right and it's still never enough.
You can work harder, smarter, be communicative, and making the right calls. I'll help you understand if all the work you've put into your current role, equity, and trajectory really is worth the time, energy and sacrifices, or if it's just a sunk cost fallacy, and making moves is really the right next step or you should stay the course.
Hi, I’m Elizabeth
I spent 20 years in tech leadership, including roles like Global Director at HubSpot, building products and teams across San Francisco, Boston, and Dublin.
I went from generating $500K in 18 months at my first startup (and only earning 25k by not being able to articulate any of it) to earning $300K+ in senior roles in just 8 years, because I learned how to translate what I'd done into language that matched the value I was actually creating.
Now I help senior professionals do the same so they can get paid their worth, become recognized as the leader they already are instead of always needing to "prove" they are good at their job.


Elizabeth approaches coaching with empathy and curiosity and provides highly personalized and actionable resources and support. I now have a clearer vision of what my ideal work-life balance is, what purpose-driven work looks like for me, and an action plan to get there.
Erica O.

I now clearly see my areas of excellence and have the confidence to back them up with tangible proof of my skills and accomplishments. This experience didn’t just help me leave a job. It transformed my life from one of burnout and fear to one of living with presence and purpose
Erin

I am more calmly confident in my career path, when before I was stuck and unfulfilled. I am in a new role that I enjoy and value, and I am not second-guessing it. She has a process that works. Do the work and trust it. You won’t regret taking the leap.
Alex H.
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